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Insights

Ideas on SEO, social & building better products.

Practical write-ups from the strategists and developers behind XentroX.

FEATURED
SEO7 min read

7 Local SEO Signals Google Weighs in 2026

A practical breakdown of the ranking factors that actually move the needle for local businesses — from proximity signals to review velocity.

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SMM
Social Media4 min read

Instagram Reels: What's Actually Working Now

Formats, hooks and posting cadence data from campaigns we ran this quarter.

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DEV
Development6 min read

Why We Build on React & Node.js for Client Sites

The performance and maintainability reasons behind our default tech stack.

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BRAND
Branding5 min read

Building a Logo That Still Works at 16px

What we consider when designing marks that need to scale from favicon to billboard.

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SEO
SEO5 min read

Technical SEO Audit Checklist for 2026

The exact checklist our team runs before touching a single piece of content.

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ADS
Paid Ads6 min read

Google Ads vs Meta Ads: Where to Spend First

A framework for deciding which channel deserves your next ad rupee.

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APP
Development7 min read

Cross-Platform vs Native: Choosing Your App Stack

How we help clients decide between React Native and fully native development.

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